What is analytics defined as in relation to businesses solving their problems?

Study for the Gramling Business Analytics Exam. Engage with multiple choice questions and detailed explanations. Master your business analytics skills and get ready for success!

Analytics is defined as a process in the context of businesses solving their problems because it involves a systematic approach to collecting, organizing, analyzing, and interpreting data to derive actionable insights. This process typically includes multiple stages, such as data preparation, statistical analysis, and result communication, which help organizations make informed decisions.

By treating analytics as a process, businesses can ensure that they follow a structured methodology to tackle their issues effectively. This continuous cycle of refining data and assessing outcomes leads to improved strategies and better alignment with business goals over time. In contrast, the other options describe components or aspects of analytics but do not capture the comprehensive and iterative nature that defines analytics as a transformative process for businesses.

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