What defines sentiment analysis?

Sentiment analysis is defined as the process of assessing the emotional tone behind words to understand opinions, sentiments, or attitudes expressed in text. This method often focuses on customer feedback, social media interactions, reviews, and surveys to gauge how people feel about products, services, or brands. By analyzing the language used, sentiment analysis can categorize emotions into positive, negative, or neutral, enabling organizations to gain valuable insights into customer preferences and overall satisfaction.

While measuring quantitative aspects of data, evaluating data security practices, and determining the efficiency of data storage are all important components of data analytics, they do not pertain to sentiment analysis. Those activities focus on numerical metrics, security protocols, and storage solutions rather than the emotional and qualitative nuances of language, which is the core focus of sentiment analysis.