In business analytics, what does the term “data governance” refer to?

The term "data governance" in business analytics encompasses a comprehensive framework that involves overseeing various aspects of data management within an organization. Specifically, it refers to the overall management of data availability, usability, integrity, and security. This means establishing policies and standards that ensure data is accurate, accessible to the right people when needed, protected from unauthorized access, and integrated effectively across systems.

Good data governance practices are crucial for maintaining data quality and trust, especially as businesses increasingly rely on data-driven decision-making. Organizations with strong data governance are better equipped to comply with regulations, avoid data breaches, enhance data analytics capabilities, and improve overall business performance.

This understanding of data governance is essential for anyone involved in business analytics, ensuring that data is not only a resource but also a well-managed asset that meets the organization's strategic goals.