Define "business intelligence."

Business intelligence encompasses a combination of technologies, processes, and practices aimed at analyzing data to provide actionable insights that inform decision-making within an organization. The core objective of business intelligence is to convert raw data from various sources into meaningful information, which can guide strategic planning and operational improvements. By leveraging data analytics, business intelligence enables organizations to identify trends, spot inefficiencies, and recognize opportunities for growth.

This approach contrasts with other options such as marketing strategies, tools specifically for customer experience enhancement, or analytical methods limited to financial forecasting, which do not encompass the broader concept of analyzing business data across various dimensions for comprehensive insights. Thus, business intelligence is fundamentally about synthesizing data into useful information that drives business strategies and operational excellence, which is why the definition provided in option B is the most accurate.